Setting SMART Objectives
If you’re familiar with Marketing, you’ll be familiar with the term ‘SMART’ objectives. You’ll know that it stands for Specific, Measurable, Achievable, Realistic and Timely. But what does it really mean and why is it relevant to modern businesses? This post will give an insight into why setting your own objectives is vital for success.
Establish what your overall objective is and what your goals along the way are by asking yourself these five questions:
1. What do I aim to accomplish?
2. Why is this objective important?
3. Who is going to be involved?
4. Which resources are needed?
5. Where will this take place?
Asking yourself simple questions such as these allow you to narrow down your aims and ideas into specific objectives.
Your goals and objectives need to be measurable to enable you to track and monitor your progress. This way, you can keep track of feedback and success when implementing your objectives. The questions that should be considered include:
1. How much?
2. How many?
3. How will I know when the objective has been achieved?
Asking yourself the ‘how’ questions will allow you to stay in the loop of whether you are meeting your targets to achieve the objective.
Your objective needs to be something you are actually able to achieve. To ensure you are setting achievable goals, ask yourself questions such as:
1. What isn’t working for the company?
2. Can the company improve this?
3. Can I make a difference?
If it is something that you can directly change or adjust to make a positive impact, then you know your objective is achievable.
Having realistic goals and objectives is vital for them to be fulfilled and successful. To be sure that you are setting a realistic objective, consider these questions:
1. How can this objective be accomplished?
2. What constraints are tied to this goal?
3. How will it be measured?
It is important to be realistic, but not to restrain the growth and potential of the company.
All objectives need a time scale, this is so that your team can work towards a deadline each step of the way. Ask yourself:
1. When does this need to be achieved by?
2. Can it be completed sooner?
3. Where do you want to be six months from now?
4. What can be done about it today?
Creating a time schedule for your goals keeps you focused on the overall objective, making it as a priority to achieve.
SMART Online Marketing
One of the main criterias for SMART objectives regarding online marketing is that they are relevant and current, not only to your business but to your chosen market. Online marketing is fast-paced and constantly adjusting, so building a strong foundation is crucial. The ability to keep updating your business to move with the times is key to any organisation’s success. SMART objectives can be a huge help for this process as it allows a business to continuously review their performance, recognise where improvements can be made and begin to strategize in the aim of growing and adjusting.
Written by Strategy Plus